Canoecopia – Our First Consumer Event!
March 15, 2006
Madison, WI - Kevin and Mark flew out to Madison to display, sample and sell Kinetic Koffee at the annual Canoecopia Sale, promoted by one of our newest accounts, Rutabaga, the Paddlesport Store (Thanks, Jeff & Darren).
It took place in the Alliant Energy Center, a huge exhibition hall, and Kinetic Koffee had a great location in the lobby, right next to rooms hosting the many seminars.
We really enjoyed working with the Midwesterners, who take their kayaking and canoeing seriously. Luckily for us, they also take their coffee seriously, and we enjoyed a steady flow of business throughout the 2 and a half days of the event.
We also offered a custom roast to benefit the River Alliance of Wisconsin, which turned out to be our most popular coffee. We also opened a new account, Canoe Kentucky, during the show. We’ll definitely be back next year!
Kevin in the Booth
Kevin helping samplers.